New business leads in United States
United States is a huge small-business market, which makes it a good place to build a steady pipeline and an easy place to drown in volume. CertLeads detects new business websites within hours of going live, so you see a company while its owner is still picking a web partner, an accountant and an insurer.
United States is one of our covered markets, so full contacts are available: named personal emails and direct phone numbers where we have them, not only info@ addresses. Leads are matched by country, which means you work US-wide. There is no state or city filter, because leads do not carry one.
What new-business leads in the United States look like
A typical day's leads mix online stores, local service businesses, consultancies and early-stage software companies. Many are sole proprietors or single-member LLCs launching their first site on a template; others are established operators opening a second brand. The freshness tier and contact grade help you separate the two before you spend time on them.
Industries and platforms worth filtering for
Because volume is high, narrow early. Web designers often pair an industry such as Home Services, Construction or Beauty & Wellness with the Wix, Squarespace or WordPress platform filter, which tends to surface do-it-yourself sites with room for a rebuild. See leads for web designers for how to pitch them.
Insurance agents tend to do better with categories where cover is needed before the first job, such as Construction, Home Services, Healthcare and Logistics. Leads for business insurance agents covers that angle.
Outreach notes
Mind time zones. A US-wide export spans several of them, and the lead does not tell you which one applies. Check the address on the site, or schedule sends for late morning Eastern time so they land within working hours across the mainland. To see a week of US launches for your industry, with contacts masked, try the free sample.
Keep the first message short and about the launch itself. One specific observation about the new site stands out more than a list of services.
A note on email rules
The main federal law for commercial email in the United States is the CAN-SPAM Act. It does not require prior consent, but it does set conditions: accurate sender information, a subject line that is not misleading, identification of the message as an advertisement, a valid physical postal address, and a working opt-out that you honor within 10 business days. Some states add rules of their own, and calls and text messages fall under separate laws. This is a general summary, not legal advice.
Each lead goes to at most 3 buyers
Every lead is delivered to a maximum of 3 customers, ever. After each delivery it is held back for 10 days before anyone else can take it, and it is never delivered twice to the same customer.
Every lead shows its delivered counter — “delivered to 1 of 3” — before you export it, so you always know how many other agencies could have it. Read the full explanation on exclusive leads.
Pricing
Browsing the directory is free, and a free account includes 5 contact reveals a month. Paid plans:
- Starter — $39/mo: 100 reveals a month, CSV export 2,000/mo (max 200 in a single day), new leads after 24 hours.
- Growth — $59/mo: 500 reveals a month, CSV export 5,000/mo (max 500 in a single day), new leads after 6 hours.
- Pro — $129/mo: 1,000 reveals a month, CSV export 10,000/mo (max 1,000 in a single day), new leads after 1 hour.
- Agency — $249/mo: 30,000 reveals a month, CSV export 30,000/mo (max 2,000 in a single day), new leads instantly.
14-day money-back guarantee on your first monthly subscription. Full contacts — including named personal emails and phone numbers — are shown for businesses in the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, India and the UAE. Everywhere else, only company contacts are shown, such as info@ addresses and office lines; never personal emails, mobile numbers or names. Compare plans →
Browse this week’s new businesses in the United States → Every lead is delivered to at most 3 buyers.